Do You Need a New or Updated Website?

If so, we urge you to read through and fill out the form below, and then submit it to us for review. We will not charge you any consultation or other fees unless we sign a contract. For any questions, please call +47 925 25 103 or send us an email. We are happy to assist.

Note: The form can also be filled out in Norwegian. (A Norwegian version with questions is coming soon.)


    1. Basic Info

    This is your opportunity to tell us why you need a website and what the website should achieve. The more information you give us here, the better the solution we will be able to provide. It also saves you and us time and back and forth, in addition, to prevent miscommunication from the outset.

    First Name

    Last Name

    Business Name


    Phone Number

    2. What does your business do?

    What does your company do? What are the products and servides you offer?

    3. Desicion Makers

    Who are the decision makers for this project? You? A group of people? Board members?

    4. What is your target audience and who is your ideal customer?

    Give us your main reasons for needing a new website. It’s helpful to set SMART goals as it keeps all of us on the same page and moving in the same direction. SMART Goals are Specific, Measurable, Achievable, Relevant and Time-bound. With this in mind, what are the top 5 business needs of your new website? (E.g: 20% increase in sales in 6 months, 30% increase in membership this year, reduce admin costs by 15% in 3 months.)

    Every website, from the smallest blogs to major online retail operations, should have a target audience in mind. Who are they? How old are they? What gender are they? Where do they hang out online? What are their interests? Create a persona for this audience to help shape design elements, from type size to color to imagery. Knowing the audience and users will help us help your design something more functional and usable.

    5. Your Brand

    How do you want people to feel when they interact with your brand? Safe and secure, edgy and excited, exclusive and cool?

    6. What do you want people to do on your website?

    Every website should have conversion goals. What do you want to happen when people get to the website?

    Common actions include:

    • Click a link to learn something or get information

    • Buy a product or service

    • Fill out a form

    • Play a game

    • Click links to view the content

    • View ads and offers

    • Register for an event

    • Download an app

    • Share something via email or on social media

    There are lots of things that users can do on a website. Break the goals down into two parts. 1. The overall goal of the website: If users can only do one thing, what do you want to happen? 2. Mini goals: Each page should lead to action. And those smaller actions should build to the overall website goal.

    7. Do you have a website now?

    YesNo If, yes, what is the URL (permalink) of your current website?

    If you don’t have a website, do you have a domain name?


    If you don’t have a website, do you have a server/hosting company?


    8. What do you like/dislike about your current website, if you have one?

    Make lists of things you like and dislike about your current website. This exercise can help you plan the new site and figure out what features or visual elements to include (or forego).



    9. What makes you/your company special?

    How is your company special? Is there a service or product that’s so awesome that only you can deliver? Please “sell” your company to us, and we’ll help you sell your services to your clients/visitors. Articulating the exact value of something can be tough but give it a try.

    10. Who are your competitors?

    Tell us about your competitors. Who else is competing for the attention of your ideal customer and what are they doing that you think is working? Who else has a website in the same “space” as you? Why is this a competitor? Send us links to those websites to see if we can gain additional insight into the project. Are there any other websites in particular that you like the design of and why?

    11. What are the websites you really love?

    Make a list of several websites that you love, and list a bullet item or two about why these websites appeal to you. If you could “steal” one design element or feature from each of these website designs, what would it be?

    12. What are the must-have features on your new website?

    This list might seem unnecessarily long and obvious, but it’s a good reminder of what goes into a website. The list is far from complete.

    13. Do you have Google Analytics?


    14. Do you have imagery?

    Do you have photos, video or illustrations that will be a part of the design? Show them to us so that we can ensure that they have enough resolution and value to be incorporated into the design. If you don’t have imagery, we’ll talk you though contracting new imagery for the project or working with stock images or video.


    15. Do you have a color or typography palette?

    Do you have colors and fonts that you want to use? Will those same colors and fonts be used on the new website? A new website often comes during a company refresh or rebranding. You want to make sure we are building the design with the new elements if they are going to change. About typography, we might need to look for typeface substitutions if the typography palette doesn’t use commonly available web fonts. Close alternates are commonly used online versus typefaces used for print branding.


    16. Do you have a brand book or style guide?

    The brand is more than just colors and typefaces. If you have a brand guide – new or old – get us a copy. It will provide valuable information about the brand style, tone, and voice. Sometimes a brand guide can include a “persona” for the company. (That can save us a step early in the process if it already exists.)


    17. Do you have a time frame?

    We need to find out if your expectations match what we can do with the design in the time allowed. Is the timeline flexible at all? We want to make sure you have a clear idea of what is expected to make the project flow as smoothly as possible.

    18. What happens after your new site is launched?

    What happens after we hand the website back over to you? Do you want training and the ability to add content or elements? Or is the website just going to live on its own? The answer can shape how we structure the website, particularly on the back end. It can also help us figure out if you need maintenance or another long-term contract. Designing something from the start that you can use in the way you have imagined the result in more happy clients. Remember, we are building something that you can use and work with for years to come.

    19. What is your budget?

    Based on the information you have given us above, what is your budget? Be honest and we’ll tell you what’s realistic and what we can and cannot do.

    Thank You!

    Thank you for taking the time to fill in this form. After we’ve received the information, we’ll review and get back to you asap.